.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when accustomed to snagging billions in equity capital each year, have actually raised virtually $360 thousand thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag is due to market concentration, improved governing stress, as well as economical uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech firms, regardless of these challenges, regarding what they are actually searching for and what they steer clear of. Possibly unsurprisingly, these capitalists are targeting chances in privacy-focused technologies and industry-specific locations like connected TV.